“I was just trying to get people to stop for a second and see the
picture, and then my company’s name. That was it,” Oliver King tells the
Riverfront Times. “The two are not supposed to be related, except
that’s my daughter and my company.”
For some inexplicable reason, not everyone understood that distinction.
“I got people calling and complaining, like, ‘Are you going to kill
her? Is she going to kill someone?’ ” says King. “I couldn’t believe
that went somewhere in their minds that they thought that was what I was
trying to say.”
(source)
on the one hand, i guess ads for cremation services must be a tricky thing to keep on theme without being too depressing/morbid/etc, so I can see how “just grab their attention with anything, doesn’t have to be related” would be an appealing advertising strategy.
on the other, i am fascinated by how someone who runs a crematorium “couldn’t believe” that people would associate their business with, uh, death.